In 2021, I joined the Product Team at FreshDirect, an online grocery delivery company that services New York City and parts of the Tri-state Area.

As a bridge between the Product, Development, and Marketing teams, I develop A/B tests for freshdirect.com to test new features and get user feedback on the best way to update FreshDirect’s online shopping experience.

I am responsible for managing over 100 tags in Google Tag Manager which link FreshDirect’s site to third-party services and APIs, support the Analytics Team in understanding customer journeys and events in Google Analytics, and provide partners with data to support marketing efforts.

I have also created new webpages and maintained existing content for freshdirect.com using HTML, CSS, and Javascript. I supported efforts to migrate and update site content for multiple redesigns of the company website and am responsible for converting over webpages to use responsive styling, so users get an excellent shopping experience on any device.